Coordinador: Stephanie Troeth (steph@robotic-rodents.com)

Palabras clave: mass collaboration, content, transmedia storytelling, social web

Descripción de la sesión: 

Our culture of media — whether books, newspapers, TV or cinema — has had a long history of believing we are the ones writing the story from beginning to end. The growth of social media is continually amplifying the Internet culture of sharing and open conversation. How can we harness this power? What challenges do we face?  

This discussion looks at many-to-many conversations that can be generated around content and how we can potentially evolve our idea of the story.